Here's a video from the CEO of JetBlue back in 2007. This is a great example of how to use a social media communication to quickly and succinctly state the facts during a crisis situation, explain next steps, and show you care about your stakeholders.
Monday, October 13, 2008
Using social media for crisis communications
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Social media marketing completely leverages the power of the Internet to grow you
network marketing online business. Using social media sites such as FaceBook, MySpace, Twitter and Digg can help establish your presence in a number of different places on the Web and generate free MLM leads and MLM signups. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profit you can have in being able to recruit people from different places.
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