Maddie talks Twitter for associations

Check out Maddie's fabulous interview with Amy Goodman from The Magazine Group's Engage e-newsletter series.

My favorite quotes:

"Twitter is very useful for pushing out the contents of an association's blog, for example, or for informing people about a publication that has just come out..."

"People do expect you to have a personal voice, so even if you're representing an association, they like to see a name connected with your organization. They don't want to see just corporate messages. They want to have a conversation. They want to know that they're talking to Holly from NTEN, for example."