Monday, June 30, 2008

Peter Corbett on Targeting the Social Graph

Peter talks fast and his videos are chock full of good stuff. Check this one out. It talks specifically about how you can use Facebook apps and other widgets for cause-related marketing and fundraising. "This video explores how marketers and advocacy organizations can use the social graph to target the most interested subsets of internet users. It is geared towards advocacy organizations and non-profits, but applies to for profit businesses as well."