Hello all! Lindy Dreyer here, and I'm so honored to have been asked to post for PITV. In Lindy's Learning Lab, you'll get ideas about marketing and communications for associations. I might also throw in an occasional post about stuff like social media, engaging members, getting your 20-somethings involved and getting to WOW. For now, I hope you'll enjoy my first post, Three things to change about association marketing.
In this post, Lindy Dreyer suggests three ways to make your marketing more member-centric.
- Move away from campaign thinking toward ongoing conversations.
- Use new tools to listen more broadly and deeply.
- Take more responsibilty for the awesome member experience, focusing especially on event planning, product development and customer service.
1 comments:
Way to go #2! How can anything get done in todays global market without open lines of communication. I think also that inaddition to openess there also needs to be a place for feedback and revision. So many times in todays buisness problems arrise when a simple thought is not taken through to its end. Often the thought is passed on and passed on badly and that spells disaster in the market place. Here's a thought everybody take the time to breath. GOOD LUCK SIS.
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