Thursday, March 20, 2008

Sharing is the key to everything.

It's all about SHARING. In this video from the newly launched Fast, Hugh Macleod explains the concept of the Social Object. His sweet business card cartoons are social objects, but so are the photos we post on Flickr, or the blog posts we link to and recommend - it's not the actual thing but the act of sharing that thing that is the key.

I tried to embed the video here but it wasn't working, but I really think this is worth watching. The video can be seen here.