Monday, October 13, 2008

Using social media for crisis communications

Here's a video from the CEO of JetBlue back in 2007. This is a great example of how to use a social media communication to quickly and succinctly state the facts during a crisis situation, explain next steps, and show you care about your stakeholders.

Friday, October 10, 2008

National Geographic plays with user-generated content

Beet TV interviews Rob Covey, senior VP for National Geographic, on their launch of "Everyday Explorers", a site for people to upload videos.

Check out their user video site - Everyday Explorers, their music site - Nat Geo Music, and their My Shot photo-sharing site.



[in case the embed is not working for some, here is the direct link.]

Thursday, October 9, 2008

Stop doing sh*t you hate!



LOVE Gary Vaynerchuk. Makes me feel motivated every time.

Saturday, October 4, 2008

So... do you exist? Weekend funny.



Hahahaha. Thanks to DigitalNow for the link.

Thursday, October 2, 2008

Maddie talks Twitter for associations

Check out Maddie's fabulous interview with Amy Goodman from The Magazine Group's Engage e-newsletter series.

My favorite quotes:

"Twitter is very useful for pushing out the contents of an association's blog, for example, or for informing people about a publication that has just come out..."

"People do expect you to have a personal voice, so even if you're representing an association, they like to see a name connected with your organization. They don't want to see just corporate messages. They want to have a conversation. They want to know that they're talking to Holly from NTEN, for example."